Royal Academy of Arts Summer Exhibition
Concept and design for Royal Academy of Arts Summer Exhibition campaign. An institution within art, the RA's Summer Exhibition is the world’s largest and oldest - 245 years - open entry exhibition. It has always been the place to see new art although RA wants to attract new audiences to reflect the changes within the institution in latest years. I loved the idea of seeing the Exhibition as a time capsule, as it reflects every year's trends and is a great snapshot of history. From there I came out with a simple 'Discover the New' and 'Discover the Now'. These against some striking artworks from this year display - Ian Davenport, Fiona Rae, Mike Perry among some less known artists, - make up some bold and confident posters.