Royal Academy of Arts Summer Exhibition Campaign
Campaign
London
Royal Academy of Arts
Concept and design for Royal Academy of Arts Summer Exhibition campaign. An institution within art, the RA's Summer Exhibition is the world’s largest and oldest - 245 years - open entry exhibition. The RA wanted to attract new audiences to reflect the changes within the institution in latest years.
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We played with the idea of seeing the exhibition as a time capsule, as it reflects every year's trends and is a great snapshot of history. From there we came up with a simple 'Discover the New' and 'Discover the Now'. These against some striking artworks from this year display - Ian Davenport, Fiona Rae, Mike Perry among some less known artists, - make up some bold and confident posters.
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