Natural History Museum Patrons Campaign
Campaign
Identity
London
Natural History Museum
Concept and campaign for the Natural History Museum London, Patrons scheme. We juxtaposed climate change-related images to communicate NHM's commitment to science and research, tackling real issues around our future on this planet. Scientific research is a less known area of the museum - which needs funding and support, hence the need to fundraise and attract potential benefactors.
We developed a structured grid system, narrative and a full set of printed collateral - welcome pack, posters, postcards, animated ads - which then was encapsulated into a design guidelines document for future use by the internal NHM in-house team