Precolombino Museum Brand identity
Identity programme and Design Guidelines for the Museo Chileno de Arte Precolombino. The MChAP is a private museum in Santiago de Chile considered one of the best in Southamerica. Based on a listed building in the city centre, it's collection displays beautiful examples of ancient American objects, including stunning textiles, pots, jewellery and other Inka and Southamerican artefacts. The dynamic identity decodes the traditional precolumbian patterns transforming them into a contemporary and systematic language. These are paired with iconic objects from the collection reflecting the institution itself - the collection - and the museum's work and ethos - the interpretation. The system comprises signage, marketing, products and communications design.