Antenna Identity

Identity and Brand Guidelines for Antenna, a Membership based Arts Club where tailored and unique events are held to their members - artists studio visits, art fair trrips, talks and exhibition openings. The identity had to be fresh but at the same time classic in order to persuade both traditional and younger/contemporary audiences. The logo emulates a router light transmitting data and it is applied in a very flexible way, changing size and layout on each application. The fluro green dot has become a recognisable branding element, a stand alone graphic which is currently working even without any words.

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